最近，一位内部人士宣布，小舒（Xiaohongshu）正在测试一项名为“ Grass Direct”内部的新功能，并计划升级它。完成升级后，商人可以通过特定过程将链接安装到广告笔记，然后直接跳到TMALL产品页面。据Man说，这也是在小苏平台上开放外国合作的少数步骤之一。为了应对这种情况，Xiaohongshu客户服务回应说，“ Grass Direct”是一种在直接搜索下的营销促销产品。通过技术方式，用户可以在网站外购买后实现数据返回，从而帮助交易者更准确地研究目标群体，并改善跨平台对广告影响的影响。该功能仍处于测试阶段。关于操作的正式启动时间，客户服务表示，下一个平台更新通知尚不确定，需要注意。此外，一些广告机构还说“直接grass" has been tested on a small size before, and that there will be a spin of broader optimization and upgrading in the future. It should be noted that this function is currently only applicable to advertising delivery scenarios, and the content of community traffic organic and live broadcast content of ordinary users does not support jumping on other platforms today. It is also understood that some e-commerce platforms recently mentioned in their merchant conference that they will strengGS with operation of high quality brands on many平台。